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“To be or not to be?”

When it comes to the entrepreneurial conduct, this is not the right question, rather ask yourself;

“To do or not to do?”

Startup Advice 2018 from TOP Entrepreneurs -

Every business has its “MUST-FOLLOW” (things that you need to do) and “DON’T-DO’S” (things that you need to refrain from) to strive successfully in the corporate world, and who is better than these top 7 entrepreneurs to take advice from? They have been in the corporate for too long to know what goes on in there and we all know how successful they are, so their advice is a must-follow for all those who are looking forward to starting up in 2018.


1. Bill Gates – Founder of Microsoft

“Your most unhappy customers are your greatest source of learning. (Gates)”

Bill Gates needs no introduction; he is a success story in his own might. He believes in Customer Feedback and par excellence Customer Services. According to him, you learn what needs to be fixed in your business via unhappy customers in the same way as you learn from your own mistakes. Therefore, you shall open gateways for your customers to give honest feedback, only then will you be able to grow.


2. Larry Page – Co-Founder of Google

Google is everywhere so how can it be that its founders are not on the list of top 10 entrepreneurs? Larry Page and Sergey Brin are two names that always go side by side. They are amongst the most successful entrepreneurs of the world who changed the way people think and we have a lot to learn from them.

“You do not need a 100 person company to have that idea.” – Larry Page (Page)

According to Larry Page, if you are ever going to succeed, having an idea is a must. It shall be unique and fresh, and you have to give it you’re all. Just know that if it is different, people will love it. People crave what’s different, and with Google, Page and Brin gave them what they desire.


3. Sergey Brin – Co-Founder of Google

 “Obviously everyone wants to be successful, but I wanted to be looked back on as being very innovative, trusted, ethical and ultimately making a big difference in the world.” – Sergey Brin (Brin)

While Page is all about a fresh idea, Brin, on the other hand, is about innovation and change. Together they gave us Google, an idea that was fresh, innovative and brought about a noticeable change in the world. We can learn from this that success is not bound to how much money there is in your bank account or what your net worth is. Instead, it can be “making a difference, bringing a change in people’s lives, being able to help, having worked on a firm set of values or working for the better”, it all depends on how you define success.


4. Jeff Bezos – Founder and CEO of Amazon

“Your brand is what other people say about you when you’re not in the room (Bezos).”

When Jeff Bezos talks about Amazon, as a brand name, he told that initially, they were going to call it Cadabra which was misheard as Cadaver (a corpse) by his lawyer. He did not want his brand to be named as a ‘dead man’ so he changed it to Amazon. Today the brand owns more than 40 subsidiaries and has a net worth of 177.9 billion (as of 2017), and it is hard to associate a name other than Amazon to it.

Having a well-determined brand name and a brand slogan is very important in the long run. It has to be easy to spell and pronounce and must connect with what your business is about. Once you have decided what you are going to be working on, scribble down a list of names that are easy to pronounce and connect with the idea of your business. You can go through the whole process or just choose the best business name from name generating tools and see which one works best for you.


5. Mark Zuckerberg – Founder of Facebook

“The biggest risk is not taking any risk. In a world that is changing too quickly, the only strategy that is guaranteed to fail is not taking risks (Zuckerberg).”

Mark Zuckerberg is not a new name for us. He is amongst the youngest most successful entrepreneurs who got his idea acknowledged internationally at the age of 28 only. Not just this, but the t-shirt adorned lad is a sheer example of astute perseverance who took the risk of bringing about change with a brand new initiative in the form of a Social Network – Facebook. It was found back in 2004 when Zuckerberg was only 19 years of age and dared to take a risk. Within 10 to 15 years he became a billionaire not just because people liked Facebook but because he continued to take risks. He kept changing Facebook whenever and wherever he discerned the need to. He made it from social to functional, from functional to user-friendly, from user-friendly to relatable and from relatable to everyone’s go-to solace for simply scrolling down the news feed when bored. The billionaire advises all the newbies to step out of their comfort zone, take risks and bring about change. Work around a unique business idea and change your game plan whenever you feel the need to.


6. Steve Jobs – Ex-CEO and Founder of Apple Inc.

“I am convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance (Jobs).”

When starting up, we all want to succeed as soon as possible. Moreover, we might as well succeed, pronto, if there were any shortcuts to success, but there isn’t. The longer it takes to reach success, the more fruitful it will be. So, my friend, be patient and remain consistent, because “PERSEVERANCE IS THE KEY TO SUCCESS.” I am not saying this, Steve Jobs said it, and he needs no introduction.


7. Mark Cuban – Owner of National Basketball Association’s Dallas Mavericks, co-owner of 2929 Entertainment and Chairman of AXS TV

“There are no shortcuts. (Cuban)”

Instead of giving advice, Cuban tells Business Insider of the advice he got from his dad. He was told by his dad to “Do the work. Out-work. Out-think. Out-sell your expectations. There are no shortcuts (Goudreau).” And this, he believes is the best advice he has ever gotten.

Success will never come to you in a beautifully presented dish, you will have to work hard for it and just when you are about to think this is it, you cannot do any better, you will have to outperform yourself. There is no other way to it, you have to keep working for it.

Sure, “Learning from your Mistakes” is a very good approach but we are no longer kids and when you make mistakes in the corporate world, you have to pay back in huge sums. Nobody wants that, do they?

Be the smarter version of yourself and don’t ignore what these people have to say, they have faced both, the goods and bads of the professional world and have successfully proved their entrepreneurial skills.

Share the advice of your business inspiration and let us know your success story in the comments below.


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